🕵️♂️ Nike Landing Page Audit: CRO & UX Tactics for Growth Marketers
As a growth marketer, sharpening your skills means dissecting industry leaders. And for online conversions and brand experience, Nike stands in a league of its own . They aren't just selling shoes — they're meticulously crafting a digital journey that turns visitors into loyal customers. Nike's homepage is a masterclass in conversion rate optimization and user journey design. Nike's Header section This detailed case study dives deep into Nike's homepage and core category landing pages . We'll unpack their ingenious approach to Conversion Rate Optimization (CRO) , User Experience (UX) , and overall usability . ❓ What makes their pages so effective? Where can they still improve? And most importantly, what actionable insights can you steal to elevate your own brand's digital presence today? 1. Clean, Block-Based Layout: CRO by Design Nike's homepage uses a block-based design with controlled motion, creating a focused and conversion-orient...